Berman and Evans' strategic approach and emphasis on decision making have made this text a bestseller in the U.S. The Canadian edition has retained both the approach and emphasis on decision making with added material applicable to the Canadian market. Key retail management concepts are reinforced with up-to-the-minute real-world examples and help to bridge the gap between theory and practice.

About the Author

Tom Mahaffey- an associate professor of Marketing in the Gerald Schwartz School of Business and Information Systems, St. Francis Xavier University in Antigonish, NS. He obtained his undergrad degree at the U of Alberta, his MBA (Marketing) from UWO, and his PhD (Marketing) from Queen's. He has a second Masters degree in adult education from St. Francis Xavier University. He has successfully taught a variety of business courses at SFX, and is active in research and consulting areas that include adult education and ethics. He spent a sabbatical year in 2002 as a strategic planner with major Canadian retailer Sobeys.

Bobbi Hiltz-a lecturer in business (marketing, retailing) at St. Francis Xavier University since 2002, Bobbi has also worked in the retail industry as a marketing analyst for Sobeys for two years and is active in consulting in marketing for small business. Bobbi obtained her undergraduate science degree from UPEI and her MBA in marketing from Dalhousie in 2000.

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