Retail Marketing and Supply Chain Management: Strategy, Implementation and Currents Practices

The book maintains the simplicity of style. It has been our endeavor to tailor its approach, subject matter and presentation according to the requirement of its users. The language has been kept simple and the entire discussion has been built on logical and coherent outline. Particular care has been taken to explain the complex and intricate points which help to induce a better understanding to the readers. India started its Retail Journey since ancient time. In ancient India there was a concept of weekly HAAT, where all the buyers and sellers gather in a big market for bartering. It takes a pretty long times to and step to shape the modern retail. In between these two concepts (i.e. between ancient retail concept and the modern one there exist modern kirana/mom and pop shops or Baniya ki Dukan. Still it is predominating in India, so the Indian retail industry is divided into two sectors- organized and unorganized. Retailing is one of the pillars of Indian economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. India’s retailing industry is essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers. India’s retail and logistics industry employs about 40 million Indians (3.3% of Indian population). The book is divided into Twenty Eight chapters. The chapters redefine the management practices for a better and a prospective India. The various topics covered include Startup India: A tool for Poverty Alleviation, Retailing in Digital India, Rural Retailing: Opportunities and Challenges, E-Commerce and its Future in India etc.…