Contents: 1. Rural marketing/Ashish. K. Makwana. 2. Customer relationship management in retailing with special refernce to fast moving consumer goods in Erode District/T. Vetrivel and L. Manivannan. 3. E-commerce in retailing: problems and prospects in India/S.R. Padala. 4. E-commerce/Mrs. Jaspreet Kaur Chandhoke and Mrs. Jaspreet Kaur Lamba. 5. E-marketing strategies in global environment-impact, opportunities and challenges/P. Sai Prasanna and Faney K Lakhani. 6. Emerging trends in customer relationship management (CRM)/A. Jasmine. 7. Ex-IM business strategies in Indian gems and jewellery industry/D. Swamy, B. Arun Rajesh and S. Ramesh. 8. A new era of marketing with special reference to retail sector/Prof. Gaurang C Barot. 9. Green marketing and public policies strategies/Rohini Gupta Suri and Amrik Singh Sudan. 10. Human resource management and sustainable relationships in retailing/Prof. Dr. C. Anbalagan. 11. Internet security threats and its measures-during online reailing/Mrs. Farhana Sulatana and Mrs. Swena Shanti Mathur. 12. Marketing competitive analysis of manikchand oxyrich drinking water-a special reference with Dhariwal Industries Limited Pune/Prof. Dr. C. Anbalagan. 13. Market potential of traditional toy craft of Haryana/Parul Gill, Saroj S. Jeet Singh, Prem Lata and Pankaj Gill. 14. Mobile commerce: technology and applications/Mr. M. Jothi. 15. Problems of marketing pulses cultivation in Tuticorin District/D. Amutha. 16. Service quality appraisal in retail distribution system of Indian banking; an empirical study of rural and urban customers of India/Prof. H.K. Singh and Peeyush Kr. Pandey. 17. The prospectus of E-commerce in the practise of buying and selling in Indian markets/Prof. Dr. C. Anbalagan. 18. A study of awareness of ecotourism in Tuticorin District/D. Amutha. 19. Yield management in Indian hotel and airlines industry/Dr. Atual Bansal. 20. Managing energy cost for sustainable competitive advantage: a case of hotel industry/Lalit Kumar Khurana. 21. Present and past scenario of tourism industry in Jammu and Kashmir state/Amrik Singh Sudan and Rais Ahmed. 22. Horticultural trade between India and WANA region/Rais Ahmad and Rather Mohdiqbal.

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Bibliographic Details

Title: Retailing in India
Publisher: R.P. Publications
Publication Date: 2018
Language: English
ISBN 10: 9382398686
ISBN 13: 9789382398684
Binding: Hardcover
Edition: 1st Edition
Condition: New

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