Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Revenue Management and Pricing : Case Studies and Applications
Publisher: Cengage Learning
Publication Date: 2004
Language: English
ISBN 10: 1844800628
ISBN 13: 9781844800629
Binding: Soft cover
Edition: 1st Edition.
Condition: Very Good
Weight: 1.058 pounds

About this title

Synopsis

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

About the Author

Ian Yeoman, Napier University, UK. Una McMahon-Beattie, University of Ulster, UK.

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