I Am Right, You are Wrong : from this to the New Renaissance : from Rock Logic to Water Logic

A claim that we can now for the first time in history, begin to understand how the brain behaves as a self-organizing system in which information arranges itself into patterns. de Bono contends that logic and argument has proved very useful in dealing with technical matters but less so for dealing with human affairs. The implications of this change are spelled out in this book which suggests that humour is the most significant activity of the brain, that language is good at description but very poor on perception and that argument, the very basis of our adversarial systems, is a poor method of exchange. He also suggests that the brain is designed to set up belief systems and how our very tradition of truth and logic is only another belief system that sustains itself.

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.