Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Dyer, Davis, and Dalzell, Frederick, and Olegario, Rowena

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Language: English

Published by Harvard Business School Press, Boston, MA, 2004

1591391474 / 9781591391470

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Seller: Ground Zero Books, Ltd., Silver Spring, MD, U.S.A.Ground Zero Books, Ltd.

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x, 467 p. Illustrations (some in color). Notes. Index. This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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Title
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Author
Dyer, Davis, and Dalzell, Frederick, and Olegario, Rowena
Publisher
Harvard Business School Press, Boston, MA
Publication year
2004
Condition
Very good
Dust jacket
very good
Binding
Hardcover
Language
English
ISBN 10
1591391474
ISBN 13
9781591391470
Edition
First edition. First printing [stated]/.

Ground Zero Books, Ltd.

Silver Spring, MD, U.S.A.

5-star seller

AbeBooks seller since August 14, 1998

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Founded and operated by trained historians, Ground Zero Books, Ltd., serves the book collector, the scholar, and institutions. We focus on the individual, and pride ourselves on our personal service. Please contact us with your wants, as we have many books not yet listed in our database.

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Ground Zero Books, Ltd.

9033 Georgia Avenue
Silver Spring, MD U.S.A. 20910-2254

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