Rising Tide - Lessons from 165 Years of Brand Building at Procter & Gamble

Dyer, Davis; Rowena Olegario and Frederick Dalzell

ISBN 10: 1591391474 / ISBN 13: 9781591391470

Published by First edition, published by Harvard Business School Press, Boston, Massachusetts, 2004., 2004

About this Item

Very good to fine with very good dust jacket. Dust jacket is lightly bumped at spine tips. 467 pages with index and text illustrations plus sixteen plates.

Seller Inventory # 13905

Bibliographic Details

• Title: Rising Tide - Lessons from 165 Years of Brand Building at Procter & Gamble
• Publisher: First edition, published by Harvard Business School Press, Boston, Massachusetts, 2004.
• Publication Date: 2004
• Language: English
• ISBN 10: 1591391474
• ISBN 13: 9781591391470
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Very Good
• Seller catalogs:
  • Business

About this title

Synopsis

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

About the Author

Davis Dyer is a Founding Partner, and Frederick Dalzell is a Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant Professor of History at Vanderbilt University.