Identifies seven cultural forces that define Americans and determine the way Americans respond to the products and services of public policy, demonstrating how these forces shape attitudes and tastes and distinguish our nation in the global marketplace.

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In this work, business consultant Hammond and business writer Morrison have identified what they feel are the seven cultural forces that define our country's national character and determine how we (individually, organizationally, and nationally) respond to the opportunities and challenges we encounter. The seven forces are our insistence on choice, the pursuit of impossible dreams, an obsession with big and more, an impatience with time, an acceptance of mistakes, an urge to improvise, and a fascination with "what's new." As such, the forces "script our endeavors, chart our activities, plot our responses, explain our processes and, in the end, define us as Americans." The book is laced with numerous examples from a variety of settings that support the authors' arguments. Thought-provoking, persuasive, and entertaining, this work is also repetitious and at times tries too hard to prove its point. Recommended primarily for larger business and social science collections.?Robert L. Logsdon, Indiana State Univ. Lib., Indianapolis
Copyright 1996 Reed Business Information, Inc.

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