Secret Formulas of the Wizard of Ads : Turning Paupers into Princes and Lead into Gold. This item is unavailable.
Language: English
Published by Bard Press, 1999
Series: Book 2 of 3 - The Wizard of Ads
- First Edition
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
US$ 6.91
Item description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 4847651-6
- Title
- Secret Formulas of the Wizard of Ads : Turning Paupers into Princes and Lead into Gold
- Author
- Williams, Roy H.
- Publisher
- Bard Press
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1885167393
- ISBN 13
- 9781885167392
- Edition
- 1st.
- Item weight
- 1.043 pounds
- Dimensions
- N/A
- Series
- Book 2 of 3: The Wizard of Ads
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award ― on this time, the book, has nuts, bolts, and even more bite!
The Wizards's secret formulas will show:
- How to find a champion to sell your ideas
- Why targeting your market can be a big mistake
- Why bankers think backwards
- Why being "out of style" can be profitable
- How to write miraculous ads
"Synopsis" may belong to another edition of this title.
About the Author
A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, “What makes people do the things they do?” And he’s been using the things he’s learned to stimulate miraculous growth for his small business clients for more than 25 years.
His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard’s first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader.
With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is now serving the advertising and marketing needs of business owners around the globe. Our fees are tied to your growth. The only way for us to make more money is to increase the size of your business.
Known to his readers simply as “the Wizard,” the elusive Roy H. Williams teaches creative thinking, writing, and persuasion to journalists, educators, ministers, and businesspeople around the world. He has written six books, two of which have become national bestsellers.
He lives in the middle of nowhere, Texas, with his wife Pennie, the Princess of the World.
"About the title" may belong to another edition of this title.