Seeing What's Next: Using Theories of Innovation to Predict Industry Change

Clayton M. Christensen; Erik A. Roth; Scott D. Anthony

ISBN 10: 1591391857 / ISBN 13: 9781591391852

Published by Harvard Business Review Press (edition First Edition), 2004

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Synopsis:

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

About the Author: Christensen is one of the brightest stars in business right now, and is recognized as one of the world’s leading experts on innovation. He is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology & Operations Management and General Management

Scott D. Anthony is a Partner at Innosight LLC and Erik A. Roth is a consultant in McKinsey & Company’s Boston office.

Bibliographic Details

Title: Seeing What's Next: Using Theories of ...
Publisher: Harvard Business Review Press (edition First Edition)
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
Edition: First Edition.