- First Edition
- Softcover
- Used
Seller: Rosario Beach Rare Books, Lake Stevens, WA, U.S.A.Rosario Beach Rare Books
AbeBooks seller since October 17, 2022
Condition: Used - Good
Current price: US$ 11.48
Quantity: 1 available
Add to basketItem description from seller
Note: Former library book.
Seller Inventory # 002891
- Title
- Sensory Marketing
- Author
- Krishna, Aradhna
- Publisher
- Routledge
- Publication year
- 2009
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 184169889X
- ISBN 13
- 9781841698892
- Edition
- 1st Edition.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, and is one of the pioneers of the field of sensory marketing. She has conducted research on how consumer perceptions and responses change as a function of the type of pricing, promotion, packaging and branding efforts undertaken by managers. Her research has examined many forms of sensory perception - visual, haptic, olfactory, taste and combinations. She teaches executive, MBA and undergraduate courses on sensory marketing at the University of Michigan. She also organized the first conference on sensory marketing in 2008, bringing together leading psychologists, neurologists, marketing academics and practitioners. Her work has been cited on NPR, New York Times, Wall Street Journal, and other publications.
"About the title" may belong to another edition of this title.
Rosario Beach Rare Books
Lake Stevens, WA, U.S.A.
Shipping rates within U.S.A.
| Item | 5 to 9 business days | 2 to 6 business days |
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| First item | US$ 0.00 | US$ 8.95 |
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Store description
We are a veteran-owned, family-run, independent online bookseller based in the Pacific Northwest. We specialize in rare, out-of-print, scholarly books in the areas of sociology, cultural and social anthropology, ancient history, mythology, political science, narrative studies, religious studies, art, philosophy, psychology, philology, intellectual history, linguistics, and the philosophy of language.
Specialty
non-fiction history, sociology, anthropology, political science, artAssociation member
Seller's business information
Rosario Beach Rare Books LLC
1411 114th Ave SE
Lake Stevens, WA U.S.A. 98258
Terms of sale
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