Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

De Bono, Edward

ISBN 10: 0887305660 / ISBN 13: 9780887305665

Published by Harpercollins, 1992

About this Item

This book will undoubtedly become the standard textbook of creativity around the world. Twenty-five years of extensive experience, research, and insights resulting in new material make Serious Creativity a powerful and fundamental book for all who use creative thinking. At last creative thinking becomes a usable skill instead of a matter of talent, temperament, or luck, and moves to the center of the creation of value for corporations. De Bono is the leading authority in the field of creative thinking, the originator of the term "lateral thinking" and one of the few thinkers who is highly regarded internationally. He has written 36 books in the field of creativity and thinking. His books have been translated into 26 languages and are widely read in Japan. The book jacket is a high gloss jacket and has 1 small tear. Pp338 Appendix 1: The Lateral Thinking Techniques. Appendix 2: Notes on the Use of the Lateral Thinking Technologies. Appendix 3: Harvesting Checklist. Appendix 4: Treatment of Ideas Checklist. The book pages have no markings and no highlighting.

Seller Inventory # 683

Bibliographic Details

• Title: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
• Publisher: Harpercollins
• Publication Date: 1992
• Language: English
• ISBN 10: 0887305660
• ISBN 13: 9780887305665
• Binding: Hardcover
• Edition: 1st Edition
• Condition: As New
• Dust Jacket Condition: Good
• Seller catalogs:
  • Personal Growth
  • Theology
  • Organization

About this title

Synopsis

The inventor of the process of lateral thinking offers a guide to enhancing creativity

Reviews

De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.
Copyright 1992 Reed Business Information, Inc.