Seven Power Strategies for Building Customer Loyalty
Language: English
Published by New York, New York, U.S.A.: Amacom Books, 2001, 2001
- First Edition
- Hardcover
- Used
Seller: The Warm Springs Book Company, Fremont, CA, U.S.A.The Warm Springs Book Company
AbeBooks seller since February 20, 2000
Condition: Used
US$ 24.97
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 14915
- Title
- Seven Power Strategies for Building Customer Loyalty
- Author
- Timm, Paul R.
- Publisher
- New York, New York, U.S.A.: Amacom Books, 2001
- Publication year
- 2001
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 081440569X
- ISBN 13
- 9780814405697
- Edition
- First Edition.
Make customers happy, and an organization gets better results than any ad campaign or marketing program could generate. Turn customers off, and get ready to feel the devastating ripple effects.
Customer loyalty, in fact, is one of the most precious assets a company can have. But despite endless discussions about the customer (and continual customer service initiatives) very few companies excel at keeping their customers loyal.
SEVEN POWER STRATEGIES FOR BUILDING CUSTOMER LOYALTY introduces a powerful new model that virtually guarantees enhanced customer retention and long-term growth. Packed with self-evaluations and hands-on exercises, the book's high- impact tactics show readers how to build an organization-wide commitment to customer loyalty--and the tools and direction to do it.
Readers learn step by step, strategy by strategy, how to understand customer turnoffs, recover potentially lost customers, and consistently exceed the customer's expectations through "A-plus" value, personality, information, convenience, and more. These aren't just generic tips--they are results- oriented, theoretically sound tactics that will bring customers back again and again...and again.
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About the Author
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The Warm Springs Book Company
Fremont, CA, U.S.A.
AbeBooks seller since February 20, 2000
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The Warm Springs Book Company
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