Synopsis
Winner of a 2017 Axiom Best Business Books Award.
Sharing isn't new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club -- these are not revolutionary concepts. What is new, in the "sharing economy," is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as "crowd-based capitalism" -- a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected?
Drawing on extensive research and numerous real-world examples -- including Airbnb, Lyft, Uber, Etsy, TaskRabbit, France's BlaBlaCar, China's Didi Kuaidi, and India's Ola, Sundararajan explains the basics of crowd-based capitalism. He describes the intriguing mix of "gift" and "market" in its transactions, demystifies emerging blockchain technologies, and clarifies the dizzying array of emerging on-demand platforms. He considers how this new paradigm changes economic growth and the future of work. Will we live in a world of empowered entrepreneurs who enjoy professional flexibility and independence? Or will we become disenfranchised digital laborers scurrying between platforms in search of the next wedge of piecework? Sundararajan highlights the important policy choices and suggests possible new directions for self-regulatory organizations, labor law, and funding our social safety net.
About the Author
Arun Sundararajan is a Professor at New York University's (NYU) Stern School of Business whose scholarly work has been recognized by numerous best paper and faculty awards. An authority on the sharing economy, he has published op-eds and commentary in such publications as Time, the New Yorker, the New York Times, Wired, Le Monde, Harvard Business Review, and the Financial Times. A member of the World Economic Forum's Global Futures Council on Technology, Values and Policy, he is advisor to numerous other policy bodies, venture capital firms and cities, frequently provides expert input as part of congressional and parliamentary testimony, and helps companies around the world shape their digital strategy.
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