Synopsis
HOW SIMPLICITY TRUMPS COMPLEXITY IN NATURE, BUSINESS, AND LIFE
Complexity surrounds us. We have too much email, juggle multiple remotes, and hack through thickets of regulations from phone contracts to health plans. But complexity isn’t destiny. Sull and Eisenhardt argue there’s a better way. By developing a few simple yet effective rules, people can best even the most complex problems.
In Simple Rules, Sull and Eisenhardt masterfully challenge how we think about complexity and offer a new lens on how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work. The authors illustrate the six kinds o f rules that really matter - for helping artists find creativity and the Federal Reserve set interest rates, for keeping birds on track and Zipcar members organized, and for how insomniacs can sleep and mountain climbers stay safe.
Drawing on rigorous research and riveting stories, the authors ingeniously find insights in unexpected places, from the way Tina Fey codified her experience at Saturday Night Live into rules for producing 30 Rock (rule five: never tell a crazy person he’s crazy) to burglars’ rules for robbery (“avoid houses with a car parked outside”) to Japanese engineers mimicking the rules of slime molds to optimize Tokyo’s rail system. The authors offer fresh information and practical tips on fixing old rules and learning new ones.
Whether you’re struggling with information overload, pursuing opportunities with limited resources, or just trying to change your bad habits, Simple Rules provides powerful insight into how and why simplicity tames complexity.
About the Author
Donald Sull is a global expert on strategy and execution in turbulent markets. He is a Senior Lecturer at MIT and was formerly Professor of Strategy and Entrepreneurship at the London Business School. He has published three award-winning books and ten best-selling Harvard Business Review articles. The Economist identified his theory of active inertia as an idea that shaped business management over the past century and Fortune listed him among the ten new management gurus. If you would like to find out more from Don about simplifying your business strategy have a look here: https://hbr.org/2012/08/simplify-your-strategy/Kathleen M. Eisenhardt is Professor of Strategy and Organization at Stanford University. She received a B.S. in mechanical engineering from Brown University, holds an M.S. in computer science and received a Ph.D. from Stanford's Graduate School of Business. She also has several honorary degrees including from London Business School. She is the co-author (with Shona L. Brown) of Competing on the Edge: Strategy as Structured Chaos.They have been working together on the ideas behind Simple Rules for over a decade.
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