ISBN: 0789206404, Hardback, 1st edition, Fine in Fine DJ, an unread (new) book, no remainder mark or writing, extensively illustrated in color, 4to., 143 pages., 0.0 0.0 0.0.

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Bibliographic Details

Title: Smoke Gets in Your Eyes : A Fine Blend of Cigarette Packaging, Branding, and Design
Publisher: New York, NY, U.S.A.: Abbeville Press, Incorporated, 2000
Publication Date: 2000
Language: English
ISBN 10: 0789206404
ISBN 13: 9780789206404
Binding: Hardcover
Edition: First Edition.
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

With more than 300 examples of cigarette pack designs, this is an exploration of how designers have used words, pictures and eye-catching graphic design to make smoking irresistible. Complementing the striking images is a text that examines the changing ways in which specific cigarette brands have been promoted over the years. What factors distinguish a successful brand from a flop? Why did the industry market both uptown and downtown brands simultaneously? What makes certain symbols popular across far-flung national boundaries - Tiger cigarettes, for example, pop up from Latin America to Indonesia. And how has the packaging contributed to the fact that cigarettes are still consumed with fervour by people all around the world, regardless of class, culture and the well-known health risks?

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