Columbia Business School Publishing; 6 X 0.69 X 9 inches; 216 pages; Very Good overall condition. No noteworthy defects. No writing.; - We offer free returns for any reason and respond promptly to all inquiries. Your order will be packaged with care and ship on the same or next business day. Buy with confidence.

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Bibliographic Details

Title

Solving Problems with Design Thinking Ten Stories of What Works

Publisher

Columbia Business School Publishing, USA

Publication Date

2013

Language

English

ISBN 10

0231163568

ISBN 13

9780231163569

Binding

Hardcover

Edition

1st Edition (Unstated); Third Printing.

Condition

Very Good

Dust Jacket Condition

Very Good

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About this title

Synopsis

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

About the Author

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation.

Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.

Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.

"About this title" may belong to another edition of this title.

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True Oak Books LLC
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