Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand. (jacket).

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Bibliographic Details

Title: Spark : The Insight to Growing Brands
Publisher: Simon and Schuster
Publication Date: 2017
Binding: Hardcover
Edition: 1st Edition
Condition: New

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A one stop shop for books from India. We can supply any title published in India by any publisher. We have an extensive annotated catalogue of books on the web. We have been supplying books from India to University Libraries, Art Museums, Botanical Gardens world wide for the past thirty years.

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Vedams eBooks Pvt Ltd
Vardhaman Charve Plaza IV, Bldg # 10, 2nd Floor, K.P. Block Commerical Complex, Pitampura, New Delhi, 110 034, India

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We check every book for page mistake before they are shipped out. We take a lot of pain in our packing so that the books reach their destination in mint condition.

Name of the Company : Vedams eBooks [P] Ltd
Business Address: Vardhaman Charve Plaza IV, Bldg. 10, 2nd Floor, KP Block Commercial Centre, Pitampura, New Delhi 110034, India
e-mail address: vedams@vedamsbooks.com
Telephone Numbers: 00-91-11-27310611; 00-91-11-27310612
Fax: 00-91-27310613
Office Working Hours: 9 AM to 5 PM - Monday to F...

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