Spark : The Insight to Growing Brands

Published by Simon and Schuster, 2017

ISBN 10: 8193355237 (ISBN 13: 9788193355237)

  • First Edition
  • Hardcover
  • New
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Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Item description from seller

Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building—how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand. (jacket).

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Bibliographic details

Title
Spark : The Insight to Growing Brands
Author
Paddy Rangappa
Publisher
Simon and Schuster
Publication year
2017
Condition
New
Binding
Hardcover
Edition
1st Edition

Vedams eBooks (P) Ltd

New Delhi, India

4-star seller

AbeBooks seller since January 30, 2009

Shipping rates from India to U.S.A.

Item20 to 24 business days4 to 7 business days
First itemUS$ 19.93US$ 36.45
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A one stop shop for books from India. We can supply any title published in India by any publisher. We have an extensive annotated catalogue of books on the web. We have been supplying books from India to University Libraries, Art Museums, Botanical Gardens world wide for the past thirty years.

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