The Spot: The Rise of Political Advertising on Television
Diamond, Edwin; Bates, Stephen
Language: English
Published by MIT Press, 1984
- First Edition
- Hardcover
- Used
Seller: Books Do Furnish A Room, Durham, NC, U.S.A.Books Do Furnish A Room
AbeBooks seller since September 29, 1998
Condition: Used
US$ 6.00
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Add to basketItem description from seller
Tears & creases along edges of DJ. Price clipped.
Seller Inventory # 54504
- Title
- The Spot: The Rise of Political Advertising on Television
- Author
- Diamond, Edwin; Bates, Stephen
- Publisher
- MIT Press
- Publication year
- 1984
- Condition
- Pages Clean, Binding Firm.
- Dust jacket
- Highly Edge & Shelfworn DJ
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0262040751
- ISBN 13
- 9780262040754
- Edition
- First Edition
- Seller catalogs
- Politics. Political Theory. Political Science
The Spot is a rich, provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the Reagan advertising and marketing campaign of 1980 (and, prospectively, of 1984). It discusses such famous—and infamous—examples of political television advertising as Richard Nixon's "Checkers," Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series.
The book contains interviews of the chief media practitioners and political marketers and analyzes the effects of their handiwork on the outcome of campaigns. Scores of storyboards and illustrations from key campaigns are also analyzed, each according to the authors' pioneering typology of the five polispot rhetorical modes.
"Synopsis" may belong to another edition of this title.
From the Back Cover
"About the title" may belong to another edition of this title.
Books Do Furnish A Room
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