Start At the End: How to Build Products That Create Change
Language: English
Published by Portfolio, Penguin City, NY, 2019
- First Edition
- Hardcover
- Used
Seller: Daedalus Books, Portland, OR, U.S.A.Daedalus Books
AbeBooks seller since September 15, 1997
Association member: CBA
Condition: Used - Near fine
US$ 14.36
Quantity: 1 available
Add to basketItem description from seller
Hardcover in jacket. A bright, clean copy. ; 8.6 X 5.9 X 0.9 inches; 256 pages.
Seller Inventory # 276399
- Title
- Start At the End: How to Build Products That Create Change
- Author
- Wallaert, Matt
- Publisher
- Portfolio, Penguin City, NY
- Publication year
- 2019
- Condition
- Near Fine
- Dust jacket
- Near Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0525534423
- ISBN 13
- 9780525534426
- Edition
- First Edition.
- Item weight
- 0.8 pounds
Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.
Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live.
This is an essential roadmap for building products that matter--and changing behavior for the better.
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About the Author
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Daedalus Books
Portland, OR, U.S.A.
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