Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Strategic Innovation : New Game Strategies for Competitive Advantage
Publisher: Routledge
Publication Date: 2009
Language: English
ISBN 10: 0415997828
ISBN 13: 9780415997829
Binding: Soft cover
Edition: 1st Edition.
Condition: Very Good
Weight: 1.905 pounds

About this title

Synopsis

In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:

how to develop strategy in the face of change
a detailed framework for assessing the profitability potential of a strategy or product
consideration of how both for-profit and non-profit organizations can benefit from new game strategies.

With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

About the Author

Allan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.

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