Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory. Series: Routledge Advances in Management and Business Studies. Num Pages: 260 pages, 22 black & white line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 164 x 236 x 22. Weight in Grams: 530. . 2005. 1st Edition. hardcover. . . . .

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Bibliographic Details

Title: Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: 29 (Routledge Advances in Management and Business Studies)
Publisher: Routledge
Publication Date: 2005
Language: English
ISBN 10: 041534994X
ISBN 13: 9780415349949
Binding: Hardcover
Edition: 1st Edition
Condition: New

About this title

Synopsis

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

About the Author

Susanne Royer

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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

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