Strategic Planning in Healthcare: An Introduction for Health Professionals – Comprehensive Healthcare Management Textbook with Access to eBook and Chapter Worksheets Included
Language: English
Published by Springer Publishing Company (edition First Edition), 2018
- First Edition
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
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It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Workbook.
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- Title
- Strategic Planning in Healthcare: An Introduction for Health Professionals – Comprehensive Healthcare Management Textbook with Access to eBook and Chapter Worksheets Included
- Author
- Martin PhD MBA, Brian C.
- Publisher
- Springer Publishing Company (edition First Edition)
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0826164838
- ISBN 13
- 9780826164834
- Edition
- First Edition.
Strategic Planning in Healthcare: An Introduction for Health Professionals is a practical guide to the theory of strategic planning and the principles of strategic management that apply to all organizational settings. This text provides a solid theoretical framework, supplemented with examples and a common case—reinforced by hands-on practical student exercises and chapter-specific worksheets. It’s a comprehensive healthcare management book that examines strategy-making issues from the initial assessment of the organization and competitive landscape, through situational analysis of economic incentives, creation of objectives and measurement, formulation of financial and operational strategies, and the development of mission and goals, effectively allowing students to apply concepts at each stage of the planning cycle.
This healthcare planning book explains different tactics for implementation and evaluation, the principles of integrating evaluation and control, and other factors that affect competitive positioning and performance in health service organizations.
Written by an experienced strategic planner and educator, this foundational strategic healthcare management textbook prepares public health students, healthcare administration students, and related health professionals to develop their own effective strategic plans that achieve performance excellence.
Key Features:
- Provides a thorough, step-by-step review of the strategic planning process in healthcare organizations with a strong theoretical framework
- Incorporates real-world examples and case studies so content can be digested easily in undergraduate/graduate courses
- Includes chapter-specific worksheets that allow students to develop a quasi-strategic plan
- Real-world sample strategic plans from the healthcare industry
- Access to the downloadable eBook and downloadable healthcare strategic planning chapter worksheets
- Full Instructor package including an Instructor’s Manual, PPTs, and test bank
"Synopsis" may belong to another edition of this title.
About the Author
Brian C. Martin, PhD, MBA, Professor; Associate Dean, Academic Affairs, Joint School of Health (JSPH), Old Dominion University, Norfolk, VA
"About the title" may belong to another edition of this title.
BooksRun
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