Strategy Moves : 14 Complete Attack And Defence Strategies For Competitive Advantage

This book will become the bible of a bible for the field of business strategy for many years to come.An invaluable playbook of strategic moves for managers, marketers and entrepreneurs, covering all 14 known attacking and defending strategies, and backed up by over three hundred international examples. 

• Backed up by copious examples from industry:  more than 300 examples in the text, and a unique chapter case study on how Japanese auto firms conquered the US market using a combination of various moves covered in the book.
• Almost twenty years after the appearance of Al Ries's groundbreaking Marketing Warfare, the time is right to bring the practitioners up to date with the thinking and show them how to use it. 

• A Complete manual.  The book is built around the 14 strategic moves.  It shows you what move to use, how to use it, and when. Like a book of chess moves for business.

• Positioning and Marketing Warfare are two of the most successful books ever published in marketing/business strategy, and Strategy Plays clearly falls in that space.

• Will prominently feature endorsements from Kotler and from Ries. 

Jorge Vasconcellos e S¿STRONG> has a masters degree from Claremont Graduate School where he studied with Peter F. Drucker and a PhD from Columbia University, in New York.

He is presently a tenured Professor with the Jean Monnet Chair, the highest European academic award. He has written around 40 academic articles and is the successful author of 13 books. He was eight times the front cover of various European business magazines.

He has worked  or still works as a private consultant, non executive director and teacher in executive programmes, for multinational companies such as Shell, Unisys, IBM, Pricewaterhouse, KPMG, Glaxo, B.P., Metro, Scottish and Newcastle, Sara Lee, etc. He has thaught at Universities such as Oxford, London Business School, IESE, Glasgow Business School and Essec.