Survey Research: The Basics (Essential Resource Books for Social Research)

Punch, Keith F

ISBN 10: 0761947051 / ISBN 13: 9780761947059

Published by SAGE Publications Ltd (edition First Edition), 2003

About this Item

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 0761947051-11-1

Bibliographic Details

• Title: Survey Research: The Basics (Essential Resource Books for Social Research)
• Publisher: SAGE Publications Ltd (edition First Edition)
• Publication Date: 2003
• Language: English
• ISBN 10: 0761947051
• ISBN 13: 9780761947059
• Binding: Paperback
• Edition: First Edition.
• Condition: Good

About this title

Synopsis

Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch′s bestselling Introduction to Social Research (SAGE, 1998). It represents a short, practical `how-to′ book on a central methodology technique aimed at the beginning researcher.

The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. The book then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful.

It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience.

About the Author

Keith F. Punch is a social research expert and was Winthrop Professor in the Graduate School of Education, the University of Western Australia, and is now Professor Emeritus in the University of Western Australia.