- First Edition
- Hardcover
- Used
Seller: Phoenix Books/Joanne's Used Books, Los Banos, CA, U.S.A.Phoenix Books/Joanne's Used Books
AbeBooks seller since April 15, 2019
Condition: Used - Good
US$ 30.00
Quantity: 1 available
Add to basketItem description from seller
Taking Brand Initiative by Hatch Mary Joe, Schults, Majken Wiley- Jossey-Bass, 2008, lst, ISBN: 9780787998301 Hardback in good+ condition with Good+ dust jacket. Text is clean and unmarked, binding tight. Cover is like new. This book deals with insights into corporate branding. Organizational theory, strategic marketing, why some organizations are more effective at branding than others, branding focusing, developing and implementing branding.
Seller Inventory # 001496
- Title
- Taking Brand Initative
- Author
- Hatch Mary Jane
- Publisher
- Wiley
- Publication year
- 2008
- Condition
- Good
- Dust jacket
- Good
- Book Type
- Book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787998303
- ISBN 13
- 9780787998301
- Edition
- First Edition.
- Seller catalogs
- Business
"Synopsis" may belong to another edition of this title.
About the Author
Mary Jo Hatch is professor emerita at the University of Virginia's McIntire School of Commerce and adjunct professor at the Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business School.
Hatch and Schultz co-founded the Corporate Brand Initiative, which is funded by the LEGO Group and sponsored jointly by Nissan, Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica, and ING.
"About the title" may belong to another edition of this title.
Phoenix Books/Joanne's Used Books
Los Banos, CA, U.S.A.
AbeBooks seller since April 15, 2019
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 10 business days |
|---|---|---|
| First item | US$ 6.50 | US$ 12.95 |
Payment methods
Store description
Phoenix Books/Joanne's Used Books is a small traditional open shop located in Central California. We carry both NEW & USED. We specialize in Central California History, Magic Titles and have a large collection of regional and other cookbooks.
Specialty
mixSeller's business information
Phoenix Books/Joanne's Used Books
CA, U.S.A.