Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Hatch, Mary Jo, Schultz, Majken
Language: English
Published by Wiley & Sons, Incorporated, John, 2008
- First Edition
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
US$ 6.33
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # GRP79667106
- Title
- Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
- Author
- Hatch, Mary Jo, Schultz, Majken
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787998303
- ISBN 13
- 9780787998301
- Edition
- 1st Edition.
- Item weight
- 1.063 pounds
- Dimensions
- N/A
"Synopsis" may belong to another edition of this title.
About the Author
Mary Jo Hatch is professor emerita at the University of Virginia's McIntire School of Commerce and adjunct professor at the Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business School.
Hatch and Schultz co-founded the Corporate Brand Initiative, which is funded by the LEGO Group and sponsored jointly by Nissan, Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica, and ING.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | US$ 6.74 | US$ 6.74 |
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Seller's business information
Better World Books LTD.
THIRD FLOOR, ONE LONDON SQUARE, CROSS LANES
GUILDFORD, United Kingdom GU1 1UN
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