Taking Sides: Clashing Views on Controversial Issues in Marketing

Barton Macchiette and Abhijit Roy

ISBN 10: 0072474491 ISBN 13: 9780072474497

Published by McGraw-Hill/Dushkin, Guilford, Connecticut, 2000

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

Taking Sides: Clashing Views on Controversial Issues in Marketing

Publisher

McGraw-Hill/Dushkin, Guilford, Connecticut

Publication Date

2000

Language

English

ISBN 10

0072474491

ISBN 13

9780072474497

Binding

Soft cover

Edition

1st Edition

Condition

New

Dust Jacket Condition

No Jacket

Dimensions

Weight

564 grams

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About this title

Synopsis

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. Packaged with PowerWeb: Marketing.. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from Annual Editions: Marketing, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more. .

"About this title" may belong to another edition of this title.

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