Textual Analysis: A Beginner's Guide
McKee, Alan
ISBN 10: 0761949933 ISBN 13: 9780761949930
Published by SAGE Publications Ltd, 2003
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Synopsis:
`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom′ - Jane Stokes, London Metropolitan University
`McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public′ - Henry Jenkins, Massachusetts Institute of Technology
This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.
Textual Analysis guides students away from finding the `correct′ interpretation of a text and explains why we can′t simply ask audiences about the interpretations they make of texts.
Textual Analysis:
- points to the importance of context, genre and modality
- uses excellent examples drawn from popular culture
- provides students with a solid grounding on many of the important concepts underlying media and cultural studies
Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.
About the Author: Alan McKee writes television reviews for Brother/Sister magazine and ABC Radio in West Australia, for whom he also produced the series ′Great Moments in Australian Television′. He is the author of Great Moments in Australian Television: A Genealogy, Oxford University Press, 2000
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Bibliographic Details
Title: Textual Analysis: A Beginner's Guide
Publisher: SAGE Publications Ltd
Publication Date: 2003
Binding: paperback
Condition: Good
Edition: First Edition.
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Textual Analysis: A Beginner's Guide
Published by
SAGE Publications Ltd, 2003
ISBN 10: 0761949933
ISBN 13: 9780761949930
Used
Soft cover
First Edition
Seller: Paradou Books, Richmond, VA, U.S.A.
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Textual Analysis (Paperback)
Published by
SAGE Publications Inc, Thousand Oaks, 2003
ISBN 10: 0761949933
ISBN 13: 9780761949930
New
Paperback
First Edition
Seller: AussieBookSeller, Truganina, VIC, Australia
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Paperback. Condition: new. Paperback. Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. Textual Analysis provides a highly accessible understanding of what textual analysis is, why it matters, and how to do it, and will be invaluable for first year students in cultural studies and media studies. Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780761949930
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Textual Analysis (Paperback)
Published by
SAGE Publications Inc, Thousand Oaks, 2003
ISBN 10: 0761949933
ISBN 13: 9780761949930
New
Paperback
First Edition
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. Textual Analysis provides a highly accessible understanding of what textual analysis is, why it matters, and how to do it, and will be invaluable for first year students in cultural studies and media studies. Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780761949930
Seller Image
Textual Analysis (Paperback)
Published by
SAGE Publications Inc, Thousand Oaks, 2003
ISBN 10: 0761949933
ISBN 13: 9780761949930
New
Paperback
First Edition
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. Textual Analysis provides a highly accessible understanding of what textual analysis is, why it matters, and how to do it, and will be invaluable for first year students in cultural studies and media studies. Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780761949930
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