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Bibliographic Details

Title: Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Publisher: McGraw-Hill Education
Publication Date: 2004
Language: English
ISBN 10: 0071441883
ISBN 13: 9780071441889
Binding: Soft cover
Edition: 1st Edition.
Condition: Good
Weight: 0.86 pounds

About this title

Synopsis

How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

In addition, you receive:

Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers

About the Author

Bill Stinnett is the president of Sales Excellence, Inc. and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.

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Store Description

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
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