Thinking Points: Communicating Our American Values and Vision

Lakoff, George and the Rockridge Institute

ISBN 10: 0374530904 / ISBN 13: 9780374530907

Published by Farrar, Straus and Giroux, New York, 2006

About this Item

156 pp., xiii. Stated: "First edition, 2006" with'1' in number line. Following the list of Contributors, Preface, and "Introduction: Why We Write," Contents divided into 8 sections: (1) WINNING AND LOSING "Traps to Avoid"; (2) BICONCEPTUALISM ""Partial Conservatives"; "Partial Progressives"; "The Mythical Center"; "Speaking to Swing Voters"; "Authenticity"; (3) FRAMES AND BRAINS "Deep Frames: ' The War on Terror ' "; "Issue-Defining Frames: Iraq and Immigration"; "Messaging Frames"; "Lessons from Cognitie Science"; "The Problem of Rationalism"; "Expressing Our Values"; "Frame or Lose"; "Reframing: Words to Reclaim"(4) THE NATION AS FAMILY "The Nurturant Parent Model"; "The Progressive Vision"; "The Strict Father Model"; "The Conservative Vision"; "Causation Theories: Poverty and Terrorism"; "Identity Issues: Gays and Abortion"; "Conservative Populism"; (5) MORALITY AND THE MARKET "Conservative Idolatry"; "Progressive Morality"; "The Free-Market Mythology"; "Government vs. Market"; "Pofit and Human Dignity"; Market Failures"; (6) FUNDAMENTAL VALUES "Fairness"; "Freedom"; "Equality"; "Responsibility"; "Integrity"; "Security"; (7) STRATEGIC INITIATIVES "The Iraq War"; "Clean Elections"; "Healthy Food"; "Ethical Business"; "Transit-for-All"; (8) THE ART OF ARGUMENTS "Obama on the Estate Tax"; "How Argument Frames Work"; "American Stories"; "The Crime-and-Punishment Frame"; "The Safety-Net Frame"; "Political Stories as Arguments"; "Photos as Stories"; "Arguing Net Neutrality"; EPILOGUE , pp. 151-152; Notes, pp. 153-156; Acknowledgments, pp. 157; About the Rockridge Institute, pp. 159-160. Glossy orange wrappers with ' $10.00 ' price on rear cover (2006), dark blue spine for lettering in white; embossed dark blue lettering on front cover, Title across the top front coverand Author name lettering across bottom front cover. Small bump to top left rear cover corner, with soft creases, barely echoing for a few pages: describes worse than it is: Essentially As New: Tight binding (NO cracks); square corners; NO remainder marks; NO previous owner names; NO rubbing wear. Clean text. Gift-Giving Condition or you may need new friends. Solid copy. Appears Unread. Laid in op ed from New York Times by Nicholas Creel,"I'm a Liberal, and I advise a Turning Point USA Chapter": "Democracy works best when we reach out across ideological lines.".

Seller Inventory # 003067

Bibliographic Details

• Title: Thinking Points: Communicating Our American Values and Vision
• Publisher: Farrar, Straus and Giroux, New York
• Publication Date: 2006
• Language: English
• ISBN 10: 0374530904
• ISBN 13: 9780374530907
• Binding: Soft cover
• Edition: 1st Edition
• Printing: 1st Printing
• Condition: As New

About this title

Synopsis

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:

* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives trap themselves and how they can escape those traps; and
* How political arguments and narratives can be put together to counter the Right.

Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language―and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.

This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

About the Author

George Lakoff is the author of Don't Think of an Elephant and Moral Politics, as well as many seminal books on linguistics. He lives and teaches in Berkeley, California.