Coaches managers at every level in cultivating the flexibility necessary to adapt to rapid changes and outlines forty-five specific recommendations for corporate survival in today's turbulent economic/political world

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Addressing American industry's continuing decline in foreign and domestic markets, Peters (In Pursuit of Excellence) here offers a detailed plan for unstructured business activity in which some readers will see not only chaos but anarchy. Nevertheless, the author's perception of high quality as a determining consumer motivation and his radical recipe for achieving it are persuasive. Noting that smaller service-oriented businesses like Federal Express prosper while mammoth GE and GM falter, Peters would largely eliminate top-heavy management superstructures in favor of creative worker involvement and customer participation, with supervisors on hand to encourage. This textbook cites dozens of specific business situations and person-to-person responses in support of its step-by-step instructions for turning a failing enterprise aroundif those involved can act fast. 150,000 first printing; Fortune Book Club main selection.
Copyright 1987 Reed Business Information, Inc.

In contrast to the mass of oversimplified business survival manuals, this one justifies itself. After demonstrating in his previous books ( In Search of Excellence , with Robert Waterman, and A Passion for Excellence ) what he calls the "nice-to-do" in order for an organization to achieve success, Peters now proposes the "must-do" to survive in explosively changing times. His 45 "prescriptions" for survival boil down to enlightened leadership through innovation and flexibility in management style and organizational structure. Essential. A.J. Anderson, G . S.L . I . S . , Simmons Coll., Boston
Copyright 1987 Reed Business Information, Inc.

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