Time: the Weekly Newsmagazine, Volume 84, Number 13, September 25, 1964

Format is approximately 8.25 inches by 11 inches. 106 pages, plus covers. Page 5/6 missing. Wraps. Illustrations (some in color). Cover has some wear and soiling. Mailing label on front cover. Some page discoloration. The cover has a nuclear related montage and a banner that states The Nuclear Issue. Commencing at page 15, there are a series of articles that address nuclear weapons, nuclear strategy, deterrence, risk and fear. At about page 20 the articles shifted to coverage of the Presidential campaign. Time (stylized in all caps) is an American news magazine published and based in New York City. For nearly a century, it was published weekly. Time has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden and Henry Luce. It was the first weekly news magazine in the United States. The two had previously worked together as chairman and managing editor, respectively, of the Yale Daily News. They first called the proposed magazine Facts, wanting to emphasize brevity so a busy man could read it in an hour. They changed the name to Time and used the slogan "Take Time - It's Brief". Hadden was considered carefree and liked to tease Luce. He saw Time as important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry and pop culture, criticizing it as too light for serious news. Time set out to tell the news through people, and until the late 1960s, the magazine's cover depicted a single person. The first issue of Time featured Joseph G. Cannon, the retired Speaker of the House of Representatives, on its cover. On Hadden's death in 1929, Luce became the dominant man at Time and a major figure in the history of 20th century media. After Time magazine began publishing its weekly issues in March 1923, Roy Larsen was able to increase its circulation by using U.S. radio and movie theaters around the world. It often promoted both Time magazine and U.S. political and corporate interests. According to The March of Time, as early as 1924, Larsen had brought Time into the infant radio business with the broadcast of a 15-minute sustaining quiz show entitled Pop Question which survived until 1925". Then in 1928, Larsen "undertook the weekly broadcast of a 10-minute program series of brief news summaries, drawn from current issues of Time magazine . which was originally broadcast over 33 stations throughout the United States". Larsen next arranged for the 30-minute radio program The March of Time to be broadcast over CBS beginning on March 6, 1931. Each week, the program presented a dramatization of the week's news for its listeners; thus Time magazine itself was brought "to the attention of millions previously unaware of its existence", leading to an increased circulation of the magazine during the 1930s. Between 1931 and 1937, Larsen's The March of Time radio program was broadcast over CBS radio, and between 1937 and 1945, it was broadcast over NBC radio - except between 1939 and 1941, when it was not aired. People magazine was based on Time's "People" page. Presumed First Edition, First printing thus.…