Synopsis
In the best selling tradition of DRESS FOR SUCCESS, EXERCISE FOR SUCCESS and Robert Reich's, THE FUTURE OF SUCCESS, now comes Mark Brenner's latest book, TIPPING FOR SUCCESS: SECRETS FOR GETTING IN AND GETTING GREAT SERVICE. This book pulls the curtain back on the proven techniques for getting priority attention. Everyday we are surrounded by situations where the opportunity exists to influence the outcome either positively or negatively through the "art" of tipping. This book is written for those who place a high value on time and convenience. Readers will discover the more important secret; it's not how much to tip, but what to say. Those moments can give you access to people and create "windows of opportunities" that otherwise might not have occurred. The inimitable Larry King who certainly has no problem gaining access anywhere, has endorsed Tipping for Success as a book that can help the average patron. For the average person, as well as the successful business traveler, tipping can often be an awkward and embarrassing production. Mark Brenner discusses the methods and dialogue for getting those last minute restaurant or hotel reservations or simply how to catch a cab on a crowded street during rush hour. I believe this book is a must for every serious business traveler or person who desires both fast and royal service. Perhaps the most overlooked working professional when it comes to tipping (other than special holidays) are the receptionists, secretaries, assistants and the like who are really the gatekeepers that schedule so many of our important appointments. When you're in need of a last-minute appointment, the way you responded last time and how you expressed your appreciation (or not) will long be remembered. Tipping for Success provides you with that critical edge.
About the Author
Mark Brenner began his career more than 25 years ago as a family therapist. Those experiences led him to new insights regarding patterns of human behavior related to consumer lifestyle trends and the social influence process. Mr. Brenner has spent the last 20 years as an entrepreneur, developing and managing innovative businesses that have included a wide range of consumer products and Internet-related information service businesses. Mr. Brenner has remained on the leading edge of product introductions that began in 1977 with one of the most successful toy phenomenons, Rubik's Cube. Mr. Brenner also introduced the world's first pocket size databank (now known as PDAs) in the United States. He later initiated a joint venture partnership with Rolodex licensing the brand name to a new line of electronic organizers worldwide. Mr. Brenner also co-founded Vehicle Information Network, the nation's first automotive electronic classified listing service for consumers and automobile dealers to search and advertise their vehicles for sale. In 1995, he founded Brenmark House, a marketing solutions think tank for both private and public companies who require branding, strategic partnerships, joint ventures, licensing and media strategies. Mark L. Brenner is the author of seven books including When No Gets You Nowhere (published in five languages) and Pacifiers, Blankets, Bottles and Thumbs (Simon & Schuster). He is also a frequent contributor to many parenting magazines. In 2006, he was chosen by Random House as one of the hundred leading experts in his field, in the new book, The Expert s Guide to the Baby Years. He has been a family therapist for more than twenty-five years. His books have been endorsed by award winning PBS series behaviorist John Bradshaw, the inimitable Larry King, host of Larry King Live, leading influential child psychologist Garry Landreth, and Jay Conrad Lervinson, founder of the Guerrilla Marketing Series.
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