Tools for Innovation: The Science Behind the Practical Methods That Drive New Ideas

ISBN 10: 0195381637 / ISBN 13: 9780195381634

Published by Oxford University Press, 2009

About this Item

New book, never read. Pages clean and crisp, spine unbroken. 0919A.

Seller Inventory # A0919-025

Bibliographic Details

• Title: Tools for Innovation: The Science Behind the Practical Methods That Drive New Ideas
• Publisher: Oxford University Press
• Publication Date: 2009
• Language: English
• ISBN 10: 0195381637
• ISBN 13: 9780195381634
• Binding: Hardcover
• Edition: 1st Edition
• Condition: New

About this title

Synopsis

It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications.

In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

About the Author

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin.

Kristin L. Wood is the Cullen Trust Endowed Professor in Engineering and University Distinguished Teaching Professor, Mechanical Engineering at the University of Texas at Austin.