Total Competition - Lessons in strategy from Formula One

Ross BRAWN/Adam PARR

ISBN 10: 1471162354 / ISBN 13: 9781471162350

Published by Simon and Schuster, Various, 2016

About this Item

Red Cloth hardback with white lettering on spine, clean tight copy in "as new" condition,313pp Illustrated Dust Jacket (as image shown on ABE) price unclipped, also in very good condition. First published 2016 by Simon & SchusterHeavy book therefore ONLY available for sale in the U K Book#103954.

Seller Inventory # 103954

Bibliographic Details

• Title: Total Competition - Lessons in strategy from Formula One
• Publisher: Simon and Schuster, Various
• Publication Date: 2016
• Language: English
• ISBN 10: 1471162354
• ISBN 13: 9781471162350
• Binding: Hardcover
• Edition: 1st Edition
• Condition: As New
• Dust Jacket Condition: Very Good

About this title

Synopsis

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

About the Author

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.