The Transformer: Principles of Making Isotype Charts

Neurath, Marie; Robin Kinross

ISBN 10: 0907259405 / ISBN 13: 9780907259404

Published by Hyphen Press, London, 2009

About this Item

Folded stiff wrappers (softcover), 126pp, illustrations (chiefly in color), 21 cm. Very good, scuff back wrappers. Scarce.

Seller Inventory # JHJ_2024_01_25_1

Bibliographic Details

• Title: The Transformer: Principles of Making Isotype Charts
• Publisher: Hyphen Press, London
• Publication Date: 2009
• Language: English
• ISBN 10: 0907259405
• ISBN 13: 9780907259404
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Very Good
• Seller catalogs:
  • Graphic Design
  • Isotype

About this title

Synopsis

Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of "transforming" data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotypethe foundation of the modern-day pictographic signals found in airports, train stations, highway signs, and computer interfaces. Featuring illustrated examples and essays, including a previously unpublished essay by Marie Neurath, The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.

About the Author

Robin Kinross is Publisher of Hyphen Press. He lives in London.