Trend Watching: How the Media Creates Trends and How to be the First to Uncover Them

John E. Merriam

ISBN 10: 0814458904 ISBN 13: 9780814458907

Published by Amacom, 1988

Language: English

Condition: Used - As new Hardcover

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First Edition, First Printing. Not price-clipped. Published by Amacom, 1988. Octavo. Hardcover. Book is like new. Dust jacket is like new with very light shelf wear.100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York.

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Bibliographic Details

Title: Trend Watching: How the Media Creates Trends and How to be the First to Uncover Them
Publisher: Amacom
Publication Date: 1988
Language: English
ISBN 10: 0814458904
ISBN 13: 9780814458907
Binding: Hardcover
Edition: First Edition.
Condition: Like New
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

This Informative Book is about Trend Watching. How the Media Creates Trends and How you can be the First to Uncover Them

Reviews

This book illustrates how content analysis might be used to identify the emergence of significant trends. The method is based on Merriam's National Media Index , which integrates a cross section of network and national print media into a kind of "power index." The driving assumption of the book is that trends cannot be vitalized unless the major media imbue them into the "public memory"a debatable point. The all-important public memory can be influenced by small, repeated doses of information, or by megadoses in compressed periods of time. The book's approach to capturing all this is rather mechanistic, largely ignoring the more critical and subjective issue of pattern recognition. Small organizations will find the system too cumbersome; large organizations are better off subscribing to Merriam's Index .Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1988 Reed Business Information, Inc.

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