Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

Charles H. Green

ISBN 10: 0071461949 / ISBN 13: 9780071461948

Published by McGraw Hill, 2005

About this Item

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Seller Inventory # 000877140U

Bibliographic Details

• Title: Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
• Publisher: McGraw Hill
• Publication Date: 2005
• Language: English
• ISBN 10: 0071461949
• ISBN 13: 9780071461948
• Binding: hardcover
• Edition: 1st Edition.
• Condition: Good

About this title

Synopsis

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide