Type, Sign, Symbol. With contributions by Maurice Besset, Emil Ruder, and Hans Rudolf Schneebeli.

Frutiger (Adrian).

Published by First edition, 4to, 151 pages : illustrations (some colour) , 26 x 27 cm., Zurich: ABC Edition, 1980.

Text in English, French and German. Profusely illustrated. Black cloth-covered boards with white spine titling and outline design by Adrian Frutiger in white on the upper board. Clearly a variant binding. Fine condition. Contents: Why new typefaces? The nature of sanserif and the significance of Univers (E. Ruder) Why Univers was designed and how it developed New possibilities for designers Typefaces and printing techniques: Meridien Constructivism in type design: on Serifa (E. Ruder) On the planning of a typeface: Serifa as example New techniques, new craftmanship Type as a worldwide means of communication The graphology of the centuries; Specific phototype faces for offset and gravure; Typewriter composition as a new possibility; Univers on the IBM Composer; Type recognised by the computer; OCR-B: a typeface for the automatic (optical) reading of texts;The computer as aid to drawing;The limits of the automatic modification of typefaces; Typefaces and their legibility; Type in the environment and in architectue; Letteringfor the Paris Metro; The EDF-GDF alphabet; Lettering system for Paris (Charles de Gaulle) Airport; Digital typeface design for movable indicators; Script of foreign cultures; Can the sacred script of India be modernised? Work on the Devanagari script Work on the Tamil Script Logotypes How a logtype is designed From logotype to company image; Signs and symbols; Signs for the Air France timetable; Non-figurative vignettes for the Koran; Symbolic pictures or pictorial symbols; Symbolic expression through the transformation of a sign; Developments; Symbolic vignettes; Symbolic interpretations of the theme of love, life and death; Symbols of western dualism; Artistic creation with matter and light; On free graphic representations (Maurice Besset); Woodcut sequence: "Genesis"; "Urgarten": a marble relief; Concrete lettering at the railway station of Roissy (H. R. Schneebeli). Seller Inventory # 16227

Bibliographic Details

Title: Type, Sign, Symbol. With contributions by ...
Publisher: First edition, 4to, 151 pages : illustrations (some colour) , 26 x 27 cm., Zurich: ABC Edition, 1980.
Binding: Hardcover
Condition: Fine
Dust Jacket Condition: Poor
Edition: 1st Edition