Typecasting: An Assembly of Iconic, Forgotten and New Vitra Characters. (Englsich)

ISBN 10: 3945852293 / ISBN 13: 9783945852293

Published by Vitra Design, Weil am Rhein, 2019

About this Item

In this installation, the perspective of curator Robert Stadler reveals new connections, narrative threads and possible interpretations of «Project Vitra». An der Mailänder Designwoche 2018 zeigte Vitra die von Designer Robert Stadler kuratierte Ausstellung »Typecasting« mit 200 Objekten. 176 pages, ca. 350 Illustr.,

Seller Inventory # Div 01_25_09

Bibliographic Details

• Title: Typecasting: An Assembly of Iconic, Forgotten and New Vitra Characters. (Englsich)
• Publisher: Vitra Design, Weil am Rhein
• Publication Date: 2019
• Language: English
• ISBN 10: 3945852293
• ISBN 13: 9783945852293
• Binding: Softcover
• Edition: 1. Auflage
• Condition: Wie neu
• Weight: 748 grams
• Seller catalogs:
  • Design, Möbel, Mode
  • Katalog, Möbeldesign

About this title

Synopsis

A new view of Vitra: the social function of furniture and design

For the 2018 iteration of Milan Design Week, Vitra presented Typecasting in a former sports hall in the city’s Brera district. Austrian designer and curator Robert Stadler drew on Vitra’s extensive archives and chose a broad panorama of 200 objects, juxtaposing current products with classics, prototypes, special editions and future visions. The objects were chosen and displayed to emphasize the social function of design. While furniture might be grounded in practical functionality, it can take on narrative and representational meanings: a chair might seem to have a personality or a story as we identify with it and script it into our own personal performances.

By presenting objects as characters, Typecasting signals that it is not just about furniture―it’s also about us and the way we use furniture now. Featuring a broad range of perspectives―from Konstantin Grcic, Hella Jongerius, the Bouroullec brothers, Simon Denny, Mark Lee, Jasper Morrison and Alice Rawsthorn, among others―Typecasting documents and extends the exhibition, providing generous photographic documentation of the show and critically investigating how we use design to tell stories about ourselves.