Typo Graphics : the Art and Science of Type Design in Context / Ivan Vartanian

Vartanian, Ivan

ISBN 10: 2880467691 / ISBN 13: 9782880467692

Published by Switzerland : Rotovision, 2003

About this Item

The fascination of type for typographers and graphic designers alike has always been theinterplay between the form--the style and shape of the letterform itself--and the content--the message that the type carries as it appears on the page. Typo-Graphics comes at a time when graphic designers are expanding their understanding of typography and taking a measure of control themselves. It explores the work of 24 typographers, art directors and designers from all over the world who are bringing new graphic and artistic understanding to type design. Radical, provocative, experimental or highly practical, the practitioners featured in the book all share one common idea--that with new tools and new technologies, type can be made to work even harder and on more levels than ever before. Displaying an amazing array of fabulously imaginative and beautifully crafted work. Typo-Graphics demonstrates how cultural and commercial context influences type design, how type makes pictures as well as words, and how a new, closer, relationship between the practice of graphic design and typography is essential for the profession's progress. The book will give all designers a uniquely inspirational and practical understanding of how to take their work forward in a world where clients demand multi-skilled creativity, and the pressures of time, cost and technology make that not just possible--but essential; 8vo 8" - 9" tall; 191 pages; Physical desc. : 191 p. : ill. (some col. ) ; 31 cm. Subject: Graphic design (Typography) 4 Kg.

Seller Inventory # 156135

Bibliographic Details

• Title: Typo Graphics : the Art and Science of Type Design in Context / Ivan Vartanian
• Publisher: Switzerland : Rotovision
• Publication Date: 2003
• Language: English
• ISBN 10: 2880467691
• ISBN 13: 9782880467692
• Binding: Hardcover
• Edition: First Edition.
• Weight: 4 kilograms

About this title

Synopsis

Displaying an amazing array of imaginative work - lovingly handcrafted or pushing the boundaries of tools and technology - TypoGraphics demonstrates how cultural and commercial context influences type design. The book also explores how type makes pictures as well as words, and how a new closer relationship between the practice of graphic design and typography is essential for the profession's progress.

About the Author

Ivan Vartanian is a native New Yorker with a passion for urban life and a finely tuned sensibility that sees art in hand written food price tickets as much as in art deco bronze reliefs. He has created many books on the visual arts, including a forthcoming volume on the drawings of Egon Schiele. He lives and works in Tokyo.