Understanding Green Consumer Behaviour : A Qualitative Cognitive Approach
Language: English
Published by Taylor & Francis Group, 1997
Series: Book 1 of 2 - Routledge Studies in Consumer Research
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 28.49
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Understanding Green Consumer Behaviour : A Qualitative Cognitive Approach
- Author
- Wagner, Sigmund A.
- Publisher
- Taylor & Francis Group
- Publication year
- 1997
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415157323
- ISBN 13
- 9780415157322
- Edition
- 1st Edition.
- Item weight
- 1.354 pounds
- Dimensions
- N/A
- Series
- Book 1 of 2: Routledge Studies in Consumer Research
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as:
- How do consumers develop 'meaning' regarding green products?
- How are such processes subconsciously structured by certain activities of the mind?
- How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life?
Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book’s interdisciplinary framework allows the author to develop an understanding of the entire cognitive process. Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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