2011. 1st Edition. Hardcover. Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill. Num Pages: 288 pages, ill. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 151 x 236 x 25. Weight in Grams: 586. . . . . .

Seller Inventory # V9780071761680

Contact seller

Report this item

Bibliographic Details

Title: Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Publisher: McGraw-Hill Education - Europe
Publication Date: 2011
Language: English
ISBN 10: 0071761683
ISBN 13: 9780071761680
Binding: Hardcover
Edition: 1st Edition
Condition: New

About this title

Synopsis

A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your product or serv

About the Author

Harry Macdivitt served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He h

"About this title" may belong to another edition of this title.

Store Description

Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

Visit Seller's Storefront

Seller's business information

Kennys Bookshop and Art Galleries Ltd.
Liosban Industrial Estate, Tuam Road, Galway, Ireland

Sale & Shipping Terms

Terms of Sale

Terms of Sale - Credit Cards: Visa, Master Card, American Express, Diner.
Payment can also be made by bank draft in Euros, drawn on an Irish Bank.

We regret that PO Boxes are not acceptable to the U.S. as our courier will not deliver to them.

In case of returns or queries please contact us by email books@kennys.ie or by phone +353 91 709350

VAT Registration - IE2238521A

Conor Kenny

Shipping Terms

Free Shipping

Shipping rates from Ireland to U.S.A.

Shipping rates from Ireland to U.S.A.
Order quantity	12 to 22 business days	10 to 20 business days
First item	US$ 12.01	US$ 13.15

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.