Values, Inc.: How Incorporating Values into Business and Life Can Change the World

It's been said that 95 percent of companies that have a code of values don't even use them.

Sad, but true. There are companies, too many to count, that spend countless hours and even countless dollars with experts to brainstorm their mission, vision, and values, write them down, hang them on the wall...and then walk away. While these things look good on paper, they mean nothing to the day-to-day functions of these businesses and the people they employ. And that's a tragedy that needs to stop.

When The Dwyer Group decided to operationalize its company code of values, little did we know the impact it would have on our business. Not only was the change tangible and real, shaping our business from the corner office to the front lines of our service brands around world. But it also made our company a really fun place to work on a whole new level. We were attracting people to our home office and across our franchise service brands like never before.  The Dwyer Group Code of Values brought real value to our company and our culture as we became a $1 billion annual business systemwide.

Fast forward to this book and a desire to see more companies, more leaders, more people and the world-at-large achieve success that is well within reach using values and bringing value to the lives of all they touch. Values, Inc. invites a movement to live right and do right in business and in life for a world in need of direction. That direction shouldn't just be framed and hung on a wall. Put those values into action, bring those values to life, take a stand and make a difference. The rewards are too great to ignore.

Behind the fancy job titles, the awards, the TV appearances, and the $1 billion-dollar-business that her company's service brands do each year, Dina Dwyer-Owens equates all of her success to rooting for the good guys. The self-described head cheerleader for ethics in business and life having and living by a proven Code of Values has made the famous author and international speaker a voice of reason in a world in search of direction. From her tenure as Chairwoman and CEO of The Dwyer Group, over a family of service brands with 1,600 locations and international success, to her service as Chairwoman of the International Franchise Association in Washington DC, and to podiums and stages around the world - Dina has championed the idea to Live R.I.C.H., following The Dwyer Group's Code of Values and the themes of respect, integrity, customer focus and having fun in the process. Her book, Live R.I.C.H. How to Build Success in Your Company and Your Life - with a proven Code of Values, has connected with thousands of readers around the world offering a simple message that in a world of constant change, values can be ever-present. That same message resonated with millions of viewers when she appeared on the Emmy-award-winning reality TV series Undercover Boss. What Dina has communicated to others has been returned to her exponentially in stories from others. And now, with Values, Inc., Dina aims to inspire more hope for the future by taking the spotlight and shining it on others for doing what she loves to cheer about: living and leading with integrity.