The interior of the book is clean and fresh, with no marks or wear. The laminated cover is also in very good condition, with light wear. Synopsis: "For a student of the urban landscape, the sign industry is particularly significant as a manifestation of our cultural needs . It is hoped that this book will provide an introduction to some of the psychophysical and social psychological variables involved in perception of visual communication, to the need for visual communication in our society, and to the economic-geographic location factors of the sign industry. Contents: -- 1. Visual perception. -- 2. Facets of visual communication. -- 3. The institutionalization of visual communication: the growth of major industries to meet the need. -- 4. The nature and functions of signs. -- 5. The role of bylaws in the creation of the visual environment.

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Bibliographic Details

Title

Visual Environment: Sight, Sign and By-Law

Publisher

Collier-Macmillan Canada, Don Mills, ON

Publication Date

1971

ISBN 10

0029727200

ISBN 13

9780029727201

Binding

Hardcover

Edition

First Printing

Condition

Very Good

Dust Jacket Condition

No Jacket

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Store Description

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Seller's business information

Granny Goose Books
ON, Canada

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