The Weather Channel - The Improbable Rise of a Media Phenomenon

Batten, Frank; with Jeffrey L. Cruikshank

ISBN 10: 1578515599 / ISBN 13: 9781578515592

Published by Harvard Business School Press, Boston, Massachusetts, 2002

About this Item

First Edition / First Printing per complete number line including number one. Hard cover in very good condition with blue boards, black spine cloth and silver gilt spine lettering. Blue end papers; on front free end paper are two gift inscriptions in blue ink; hard to see because blue on blue. Interior text block otherwise clean & tight; no writing, no markings noted. Contains a center section of 8 leaves/16 pages of color photographs on glossy paper depicting Weather Channel personalities reporting weather news both in studio and on location. 276 numbered pages which also contains an Index. Dust jacket in very good condition; not price clipped. * From a review on rear jacket panel by Chuck Salter of Fast Company, "Despite gusts of widespread skepticism and downpours of derisive one-liners, The Weather Channel found an audience. Severe-storm coverage became riveting, breaking news, and the channel's meteorologists became minor celebrities. But the Weather Channel had a far more profound influence on mainstream culture. It didn't just feed farmers, pilots, and weather enthusiasts who had been hungry for more information. It created weather consumers by convincing ordinary people that they needed more weather information than they had been getting.".

Seller Inventory # 001122

Bibliographic Details

• Title: The Weather Channel - The Improbable Rise of a Media Phenomenon
• Publisher: Harvard Business School Press, Boston, Massachusetts
• Publication Date: 2002
• Language: English
• ISBN 10: 1578515599
• ISBN 13: 9781578515592
• Binding: Hardcover
• Edition: 1st Edition
• Printing: 1st Printing
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Seller catalogs:
  • Mass Media
  • Science

About this title

Synopsis

Former Weather Channel Chairman and CEO Batten recounts the first twenty years of the popular cable network, discussing the business, technological, and meteorological innovations responsible for its success.

About the Author

Frank Batten is the retired Chairman and CEO of Landmark Communications, Inc., a private media company that owns newspapers, specialty publications, television stations, and The Weather Channel.