Web Catalog Cookbook (includes CD-ROM)

Allen, Cliff; Kania, Deborah

ISBN 10: 0471183318 / ISBN 13: 9780471183310

Published by Wiley, 1997

About this Item

Web Catalog Cookbook (includes CD-ROM) Allen, Cliff; Kania, Deborah Wiley computer Publishing SOFTCOVER the tools, templates, and training to put your catalog online As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs to put together a complete Web site catalog.

Seller Inventory # MS1013

Bibliographic Details

• Title: Web Catalog Cookbook (includes CD-ROM)
• Publisher: Wiley
• Publication Date: 1997
• Language: English
• ISBN 10: 0471183318
• ISBN 13: 9780471183310
• Binding: Soft cover
• Edition: 1st Edition.
• Condition: Very Good
• Seller catalogs:
  • Computers and technology

About this title

Synopsis

The tools, templates, and training to put your catalog online

As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs to put together a complete Web site catalog.

About the Author

CLIFF ALLEN is President of Allen Marketing Group, a marketing communications firm that specializes in developing interactive marketing programs. He is also cofounder and President of GuestTrack, Inc., a Web software development company that specializes in Web site personalization, Web catalogs, and other Web commerce and marketing software solutions.

DEBORAH KANIA is cofounder and Vice President of Sales and Marketing at GuestTrack, Inc., specializing in World Wide Web and software technology. She has also managed Web site development and marketing for Indelible Blue and Wizzywygs, two online catalog Web sites.