West of Eden: The End of Innocence at Apple Computer

Rose, Frank

ISBN 10: 0670812781 / ISBN 13: 9780670812783

Published by Viking, The Penguin Group, New York, 1989

About this Item

Blue and white covers with red printing; edgewear; printing on spine is faded; remainder mark on bottom edges. Illustrated blue and white dust jacket with gold and black printing; small tears and rough on spine edges; small tear at top of front flap. Notes in pencil and ink on back endpaper. 356 pp., clean and bright.

Seller Inventory # 000879

Bibliographic Details

• Title: West of Eden: The End of Innocence at Apple Computer
• Publisher: Viking, The Penguin Group, New York
• Publication Date: 1989
• Language: English
• ISBN 10: 0670812781
• ISBN 13: 9780670812783
• Binding: Hardcover
• Edition: First Edition
• Condition: Very Good
• Dust Jacket Condition: Very Good

About this title

Synopsis

Traces the growth of Apple Computer from a small "background" company to a technocratic, mammoth corporation and the organizational chaos that resulted from shortsighted, wide spread restructing

About the Author

Frank Rose is the author most recently of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, forthcoming from Norton in February 2011. He has been a contributing editor at Wired since 1999, writing about such topics as the Year Zero alternate reality game, Sony's enormous gamble on the PlayStation 3, and the rise of Philip K. Dick in Hollywood. After the initial publication of West of Eden in 1989, he worked as a contributing writer at Premiere and wrote The Agency: William Morris and the Hidden History of Show Business, about the long rise and near-collapse of the oldest and for many years most powerful talent agency in Hollywood. He has also been a contributing writer at Fortune, a contributing editor at Esquire and Travel + Leisure, and a contributor to New York, The New York Times Magazine, Rolling Stone, and Vanity Fair. He lives in the East Village of Manhattan, where he got his start covering the punk scene at CBGB for The Village Voice, and posts on the subject of immersive media at his Deep Media blog.