What Do You Mean I Can't Write

MacMaster, Norm

ISBN 10: 1887229299 / ISBN 13: 9781887229296

Published by First Flight Books (edition First Edition), 2007

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 1887229299-8-1

Bibliographic Details

• Title: What Do You Mean I Can't Write
• Publisher: First Flight Books (edition First Edition)
• Publication Date: 2007
• Language: English
• ISBN 10: 1887229299
• ISBN 13: 9781887229296
• Binding: Paperback
• Edition: First Edition.
• Condition: Very Good

About this title

Synopsis

Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author’ s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.

About the Author

Norm MacMaster was a top executive at some of the world's best advertising agencies: Oglivy & Mather, Foote Cone & Belding, and J. Walter Thompson. He was a member of JWT's Board of Directors and served on their Wolrldwide Executive Committee. He now enjoys the slowerpaced world of sailing and cruising in the Northeast and the Caribbean.